NIKE
Advanced Product Creation Center
Global HQ, Beaverton OR
The Advanced Product Creation Center (APCC) is a 125,000 SF innovation hub at the heart of Nike’s World Headquarters. The stand-alone building houses the company’s most cutting-edge material and fabrication explorations, as they transition from concept to commercial scale. The project is designed to attract and cultivate top talent and represents the company’s commitment to the future of advanced manufacturing.
Designed to be both futuristic yet approachable as the ultimate tinkering lab, the entire concept, materiality, and experience is meant to evoke optimism, iteration, and inventiveness in all of its forms. The brand throughout pays tribute to Bill Bowerman (the original Nike innovator), as well as other pivotal campaigns, that together laid the foundation for Nike’s culture of innovation.
The project's significance was underscored by its showcase as a pinnacle achievement during Nike's annual Investor Day.
NIKE
Advanced Product Creation Center
Global HQ, Beaverton OR
The Advanced Product Creation Center (APCC) is a 125,000 SF innovation hub at the heart of Nike’s World Headquarters. The stand-alone building houses the company’s most cutting-edge material and fabrication explorations, as they transition from concept to commercial scale. The project is designed to attract and cultivate top talent and represents the company’s commitment to the future of advanced manufacturing.
